A flexible CRM for a niche player in the market
What ZorgDomein is doing is unprecedented in the Dutch market,” says Robert Prein, CRM administrator at ZorgDomein. This unique position also means that we are doing pioneering work. “ZorgDomein works on its own platform where GPs can select the best healthcare provider to meet the patient’s needs. It is a platform developed in-house.
So why a CRM? Prein explains, “ZorgDomein is the front-end application that connects the GP, the patient and the healthcare specialist. Behind the scenes, we strive to ensure that the demand for and supply of care are as streamlined as possible. There is also something ecological about our approach as our approach promotes zero paper. ”
CRM is important for contact management. As the only player in the market to offer this service, they have to convince healthcare providers of their added value. They distinguish between two types of healthcare providers, in simple terms large institutions – such as hospitals, nursing homes and residential care facilities – and smaller institutions, such as independent practitioners.
To locate, contract and maintain data on these care services, they need a specialist and flexible CRM solution. That’s why they chose efficy CRM.